DesignTop ratedIntermediate

Brand Identity Studio

Go from blank page to a complete, documented brand system with the process a professional studio uses.

  • Nora CastellanBy Nora Castellan
  • 5.0 (1,284 reviews)
  • 6,213 students
  • Updated Sep 2026
  • English, captions

What you’ll learn

  • Build a complete brand identity from a real brief
  • Choose and pair typefaces with confidence
  • Create colour palettes that pass accessibility
  • Write a brand voice guide
  • Document everything in a brand book
  • Present your work to clients

Course content

5 modules 21 lessons 4h 40m total

  • Meet your instructorPreview03:40
  • How this course worksPreview05:12
  • Installing your toolkit09:30
  • Your first mini-project12:05

  • Visual hierarchy in 10 minutesPreview10:14
  • Grids, spacing & rhythm14:22
  • Colour that works16:08
  • Type pairing lab18:40
  • Quiz: spot the problem06:00

  • Research & moodboards12:30
  • Logo sketch sprint21:15
  • Tokens: colour, type, radius15:48
  • Writing brand voice11:02
  • Case study: Plumfield19:26
  • Brand book template08:50

  • Social templates13:20
  • Landing page layout22:10
  • Packaging mockups17:35

  • Project brief04:30
  • Feedback workshop25:00
  • Presenting your work12:45

Requirements

  • A laptop with any design tool you like
  • No prior branding experience
  • About 2 hours per week

Your instructor

Nora Castellan

Nora Castellan

Brand designer · 12 years · 90+ brands shipped

Nora runs a two-person brand studio and has taught 6,000+ students. She believes a good brand system should fit on one page, and a great one should be fun to use.

Student reviews

5.0★★★★★Course rating
5 ★88%
4 ★9%
3 ★2%
2 ★1%
1 ★0%
Leila Haddad
Leila Haddad★★★★★ 2 weeks ago
Crystal clear and practical. The brand book template alone saved me days.
Marcus Bell
Marcus Bell★★★★★ 1 month ago
Best-structured course I’ve taken. Every lesson has a point.
Certificates

Your certificate, ready to share

Finish the lessons, pass the quizzes and submit your final project. We’ll handle the paperwork.

  • Verifiable online

    Each certificate has a unique ID and public verification link.

  • Add to your profile

    One click to your résumé, portfolio or professional profile.

  • Proof of real work

    Issued only after your final project is reviewed.

ID SCH-2026-48213

Certificate of completion

This certifies that

Leila Haddad

has successfully completed the course

Brand Identity Studio

21 lessons · 4.7 hours · Final project: Merit

Nora CastellanInstructor
September 18, 2026Date issued
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